Leif Benner:
Designer/Goldsmith
Brand Identity | Print Production
For Toronto-based designer/goldsmith Leif Benner, I created a refined visual identity that reflects both the artistry and craftsmanship behind his custom jewellery. Known for his bespoke engagement rings and wedding bands, Leif’s work is rooted in collaboration, heritage, and the creation of heirloom-quality pieces. The goal of the rebrand was to design a logo that felt as timeless and intentional as the jewellery he creates.
The new symbol and wordmark combine precision with elegance, drawing inspiration from classic typography while maintaining a contemporary edge. Its balance of weight and form mirrors Leif’s design process; meticulous yet deeply personal. The supporting colour palette and brand elements were chosen to evoke warmth, sophistication, and trust, reinforcing the sense of intimacy that defines the client experience in his studio.
This rebrand celebrates the union of craftsmanship and emotion. Every detail, from the logo’s subtle geometry to its understated luxury, was crafted to honour Leif’s legacy as a master goldsmith while giving his brand a timeless identity that will continue to evolve with his craft.
“Working with Kelly on my rebrand was a great experience. They really took the time to understand my work and the craftsmanship behind it. The new logo and visual identity feel timeless, refined, and completely true to my brand. Kelly has an incredible eye for detail and a creative instinct that made the process effortless. The result still gets compliments from clients all the time.”
– Leif Benner