PBR Skateboarding Bulldog

Pabst Blue Ribbon Art Can Contest 2025 | Illustration | Packaging | Clothing

For the 2025 Pabst Blue Ribbon Art Can Contest, I created an illustration that perfectly blends my love of playful, old-school tattoo aesthetics with the fun and approachable identity of the PBR brand. The concept centers on a happy skateboarding bulldog holding a can of PBR, a nod to carefree adventures, good vibes, and the rebellious energetic spirit that the brand embodies.

I chose a skateboarding bulldog because it captures a sense of humor, loyalty, and charm – traits that feel instantly relatable and instantly recognizable. The bold line work, bright color palette, and vintage tattoo-inspired style tie seamlessly to PBR’s visual identity, which celebrates authenticity, creativity, and nostalgia while appealing to a modern audience.

This project was an opportunity to merge storytelling, personality, and brand alignment into a single illustration. Every element, from the bulldog’s expression to the motion of the skateboard, was designed to evoke energy, personality, and the laid back, fun-loving spirit of Pabst Blue Ribbon.